Retail Management
Retail Management Course
In-Depth Retailing Course with Focus on Merchandise and Store Management
This retail management tutorial will uncover all the concepts, processes, and theories associated with the retailing to understand how a retail business works to help customers in procuring the desired merchandise from the retail stores for their end-use. This retail management course covers all business activities related to selling goods and services to end consumers. You will also learn about different factors that influence retail management and 5 S’s of retail operations. Also, delve into merchandise management, pricing, store-location, and layout strategies integral to retail management
- Flexible learning
- Lifetime updates and access
- Real case studies & examples
- Learn what is Retail Management and key factors that influence retail management
- Delve into different retail forms and concepts of lifestyle merchandising.
- Find out the components of the Retailing Concept and the Steps of Retail Strategy Planning
- Learn about 5 S’s of Retail Operations that are Systems, Standards, Stock, Space, and Staff
- Know about different customer-retention approaches for Retail
- Go through I.T. in Retail- Bar Codes, RFID, Electronic Shelf Labels, Heat Maps, Electronic Surveillance
- Know what merchandising is along with the concept of lifestyle merchandising
- Learn how to describe the Importance of Location in Retailing and what different types of Retail Location are
- Find out the elements of Exterior and Interior Store Design for effective retail management
Course Curriculum
Retail Management- An overview
- Introduction & Factors Influencing Retail Management
- Retail Formats
- The 5 S’s of Retail Operations (Systems, Standards, Stock, Space, Staff)
- Retail Value Chain
- I.T in Retail: Introduction & Applications - Bar Cods, RFID, Electronic Shelf Labels, Heat Maps, Electronic Surveillance
- Customer Retention Approaches: Frequent Shopper Programme, Special Customer Services, Personalization, Community
- Changing Profile of Retail Shoppers
- Concept of Lifestyle Merchandising
- Impact of Globalization on Retailing
- Emerging Trends in Retailing
- HRM in Retail
Merchandise Management and Pricing
- Merchandise Management - Introduction
- Merchandise - Concept & Types
- Merchandise Planning- Meaning and Process
- Buying Cycle
- Merchandise Category – Meaning, Importance, Components
- Category Captain - Introduction & Role
- Pricing Strategies & Variable Pricing and Price Discrimination
Store Location & Layout
- Store Location - Meaning & Types of Retail Locations
- Factors Influencing Store Location
- "Store Design- Meaning, Objectives, Principles "
- Elements of Exterior and Interior Store Design, Store Atmospherics and Aesthetics
- Store Layout- Meaning, Types: Grid, Racetrack, Free Form | Case Study on Ikea - Maze Layout
- Signage and Graphics: Meaning, Significance, Concept of Digital Signage
- Visual Merchandising- Meaning, Significance, Tools Used for Visual Merchandising
- Level
- Beginner
- Language
- English
- Duration
- 2 hours 30 mins
- Tutorials
- 25
- Schedule
- Flexible
Requirements
- Working computer or laptop
- Modern internet browser
- Internet access
Skills covered
- Retail Management
- Merchandise Management
- Store Management
Course description
Join the most comprehensive, advanced, and bestselling Retail Management course online to learn and master all the retailing activities, concepts, and theories related to selling goods and services to the end-users.
With 2 hours 30 minutes of video lessons divided into twenty-five 6-minute video classes, you will learn everything about Retail Management Overview, Merchandise Management, Pricing, Store Location & Layout. The course will guide participants on how effective retail management can save time and ensure the customers easily locate their desired merchandise and return home fully satisfied.
This Retail Management course is an introduction to understanding retail business thoroughly by delving deep into Systems, Standards, Stock, Space, and Staff of Retail Operations. In this video tutorial, we will try to uncover the business model of a retail business by discussing IT in retail along with customer retention approaches involved in retailing such as- Frequent Shopper Programme, Special Customer Services, Personalization, and Communications that explain the retail business as it is today.
Course participants will find a unique point of view for a marketer or business manager involved in retailing activities that are designed for providing satisfaction to the end-user, as video lessons will unfold all the concepts associated with-
- Working in Retail business & different retail verticals their roles and responsibility
- Concepts associated with organized Retail, Retail formats and strategies, retail classification system and retail formats
- Retail strategy mix along with merchandising basics, pricing basics, methods, retail pricing, consequences
- Practical lessons related to the retail distribution network, supply chain basics, warehousing, physical distribution, logistics, retail promotion basics
By the end of this Retail Management course, you will learn-
- How the retailer should keep a record of all the products coming into the store
- How the products should be arranged on the assigned shelves according to size, gender, color, patterns, etc.
- How to plan the store layout well and how the range of products available at the store should be divided into small groups comprising of similar products so that a customer can just walk up to a particular category and find out the products without much assistance
- How to assign a unique SKU code to each and every product for easy tracking and how labels must be put on the shelves for the customers to find out the merchandise on their own
- Key strategies that will not let customers keep on waiting
- How to make sure the sales representatives attend the customers well for assisting them in their shopping
- How a retailer can ensure enough stock availability at the store and how to make sure the store is uncluttered, so customers can move freely
- How to train store manager, department managers, cashier, and all other employees for effective retail management activities
- How to make retailing services fully customer-oriented, and how to track all the retailing actions including daily reports and cash flow by using the right software
- Right ways of arranging the unsold merchandise and creating an attractive display.
- How to plan things well in advance for avoiding confusions later on.
The Retail Management course is fully interactive and educates you about every concept with 6-minute specific video lessons and actionable lectures on effective retailing and merchandising activities.
So, learn how to manage retail by bringing the customers to the store and fulfill all their buying needs in a hassle-free, well-organized, and customer-driven manner by enrolling in this Retail Management course.
You’ll Also Get:
- Lifetime Access to course updates
- Fast & Friendly Support in the Q&A section
- Certificate of Completion
Don’t Miss Out!
The Retail Management Course comes exclusively with a 30-days no-questions-asked refund guarantee – so there’s no risk to get enrolled right away!
Go ahead and click the “Buy Now” button to start managing your retail today!
Tools covered
- Ahrefs SEO Tool
- Majestic Link Explorer
- SEMrush Marketing Toolkit
- Mangools Suite
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