Strategy
Marketing Strategy Course
In-Depth Strategic Marketing Management course with focus on Various Models of Strategy and Decision making based on Strategy.
Learn the core elements of marketing and develop your marketing strategy by enrolling in this Marketing Strategy Course. This Marketing Management Tutorial covers Strategic Marketing Management and the Key Strategic Model of Marketing, so you can make result-driven strategic decisions & moves. The course will educate you on how to make a marketing strategy that is high level and target-oriented to let you reach your target customer via different types of marketing efforts, so you can build trust and optimize conversions. It will uncover the best marketing channels that can provide the best ROI for you.
- Flexible learning
- Lifetime updates and access
- Real case studies & examples
- How to do strategic marketing management by delving into different strategic intents of marketing such as Mission, Vision, Goals, Objective, Plans
- Find out different levels of Strategy involved in marketing strategies such as Corporate Strategy, Business Strategy and Functional Strategy
- Delve into 7 Tactics of the Marketing mix and unravel the G-STIC Frame Work for Marketing Planning
- Understand the role of synergy in marketing strategy management
- Delve into different strategic models of marketing strategies- SWOT Analysis, BCG Matrix, GE 9 Cell-Matrix, Porter’s Five Forces Model, and 7-S Framework
- How to make strategies for Developing a Business Models by delving into Top-down business model & Bottom-up business model
- Learn the Marketing Strategy concepts associated with Collaborators, Alternatives to Collaboration, Moore’s Model of Adoption of New Technologies, Collaborator Incentives, and Gaining Market Position by managing product lines
- Learn how to pioneer new market and defend market position
Course Curriculum
Introduction to Strategic Marketing Management
- Strategic Marketing Management - Introduction | Benefits
- Strategic Intent - Mission, Vision, Goals, Objective, Plans
- Levels of Strategy - Corporate Strategy | Business | Functional
- Corporate Level Strategies - Stability and Internal Growth | External Growth and Retrenchment| Integration and Internationalization
- Business Level Strategies
- Functional Level Strategies
- The 7 Tactics of Marketing mix
- The G-STIC Frame Work for Marketing Planning
- Synergy: Concept |Types | Evaluation of Synergy
Key Strategic Models
- SWOT Analysis
- BCG Matrix
- GE 9 Cell Matrix
- Porter’s Five Forces Model
- 7-S Framework
- Strategies for Developing a Business Models: Top-down business model & Bottom up business model
- Strategically Managing Profits
Strategic Decisions & Moves
- Collaborators- Meaning, Advantages and Drawbacks of collaboration, Level of Collaboration
- Alternatives to Collaboration: Horizontal and Vertical Integration
- Moore’s Model of Adoption of New Technologies
- Collaborator Incentives - Meaning, Monetary Incentives-slotting allowance, stocking allowance, cooperative advertising allowance, market development allowance, display allowance, spiffs
- Gaining Market Position: Strategies to gain market position: steal share strategy, market growth strategy, market innovation strategy
- Pioneering New Markets: Meaning, Types of Pioneers: technology, product, business model, markets; benefits and drawbacks of being a Pioneer.
- Defending Market Position: Strategies to defend market position- ignoring competitors’ action, repositioning the existing offer- repositioning to increase value for current customers, repositioning to attract new customers
- Managing Product Line Cannibalization
- Managing Product lines to gain and defend market position-The Fighting Brand Strategy, The sandwich strategy, The Good- better-best strategy
- Level
- Beginner
- Language
- English
- Duration
- 2 hours 30 mins
- Tutorials
- 109
- Schedule
- Flexible
Requirements
- Working computer or laptop
- Modern internet browser
- Internet access
Skills covered
- Strategic Marketing
- Strategic Models
- Decision Making with Strategy
Course description
Opt for the best-selling, comprehensive, and updated Marketing Strategy course online to learn and master how to make strategies for effective and result-driven marketing campaigns that optimize the brand, product, and service reach to boost leads, conversions, and sales.
With 2 hours 30 minutes of in-depth video tutorial that includes 6-minute videos on 25 Marketing Strategy Topics to cover all the concepts, theories, and practical lessons, this Marketing Strategy course will empower you to make rock-solid marketing strategies by understanding consumers, correct market segmentation, and SWOT analysis to accomplish the marketing objectives of the organization.
This Marketing Strategy course is useful in designing a marketing strategy by choosing the target market and gathering the marketing mix. The course will empower you to have an edge over your competitors. It will also educate you on how to develop goods and services with the best profit-making potential.
The course will guide you in discovering the areas affected by organizational growth and hence, it guides you on how to make an organizational plan that can cater to customer needs. You will also learn how to ensure effective departmental co-ordination and make optimum utilization of company resources to channelize a sales message to its target market.
Enrolling in this course will help you in understanding how an organization can reach its predetermined objectives with the help of-
- SWOT Analysis- Strength, Weakness, Opportunities, and Threat Analysis
- BCG matrix to help with long-term strategic planning by reviewing the business portfolio of products to decide where to invest, to discontinue or develop products
- GE nine-cell matrix that offers a systematic approach for the multi-business enterprises for prioritizing their investments among the various business units
- Porter’s Five Forces for analyzing a company’s competitive environment
- McKinsey 7S Framework that are the structure, strategy, systems, skills, style, staff, and shared values
Diving deep into the course opens the actionable lectures upon the best ways for making powerful strategic decisions and moves. You will get to know about collaborations and their best alternatives. It also covers Moore’s Model of Adoption of New Technologies.
This Marketing Strategy course is also comprised of top strategies for gaining market position, and you will understand this via steal share strategy, market growth strategy, market innovation strategy. Different collaborator incentive concepts like Monetary Incentives-slotting allowance, stocking allowance, cooperative advertising allowance, market development allowance, display allowance, spiffs are covered in the post in an in-depth fashion.
The pro-level of the Marketing Strategy course includes the best ways of defending a market position with the help of strategies for defending a market position by ignoring competitors’ actions, repositioning the existing offer, and increasing value for current customers. It also teaches you how to reposition to attract new customers.
Delve into the Fighting Brand Strategy, The sandwich strategy, and The Good- better-best strategy.
The Marketing Strategy course is in-depth, fully-interactive, and it incorporates actionable video lessons that will empower you to make foolproof and result-driven marketing strategies to optimize market reach, position, and conversions.
So, understand how to make a powerful marketing strategy effectively to accomplish marketing as well as business objectives by enrolling in this Marketing Strategy Course.
You’ll Also Get:
- Lifetime Access to course updates
- Fast & Friendly Support in the Q&A section
- Certificate of Completion
Don’t Miss Out!
The Marketing Strategy course comes exclusively with a 30-days no-questions-asked refund guarantee – so there’s no risk to get enrolled right away!
Go ahead and click the “Buy Now” button to start making strategies for your marketing campaigns today!
Tools covered
- Ahrefs SEO Tool
- Majestic Link Explorer
- SEMrush Marketing Toolkit
- Mangools Suite
LIfetime Access
What We Offer - Course Modules
Each course is designed to be completed quickly and applied immediately. Below are core modules we recommend for learners; every module can be taken independently or stacked toward certification.
If any problems in signing up, please Contact us.$0
Free Access to Limited videos
Per user.
Free Access to 150 videos which are from our Youtube Channel, giving you an insight on the type of videos we make.
- Digital Strategy & Leadership
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- Content Marketing
- Analytics & Data
$79
$18
Full Bundle (Marketing + Digital Marketing + Future Courses)
Per user.
Detailed Tutorials, Filled with Case Studies, Real life Examples, Q/A with every video, Lifetime access and Forum access
- Masters in Marketing Management
- Branding *
- Advertising *
- Strategy *
- Sales Management *
- Services Marketing *
- Customer Relationship Management *
- International Marketing *
- Retail Management *
- Media Planning *
- Consumer Behavior *
- WordPress
- Search Engine Optimization *
- All Future Courses *
* Courses are Planned and Launching Soon
Private Community
Premium Membership included for Full Bundle Students
Closed Community
The Community is only accessible to the Full bundle Subscribers.
Growth Focused
Working on a Project or stuck in places? The forum can help.
Like-Minded People
Marketing Veterans and Upcoming marketers all in one place
Who is it for
Which course is right for you?
Whichever Phase of Life you are in, our courses will help you propel forward and boost your marketing capabilities
If you're a student...
Students will become Marketing Champions & benefit most as our courses will help you in exams, increase your confidence and help you in college placements.
- Digital + traditional.
- Case Studies and Examples
- Practice and revise.
If you're a professional...
Professionals can sharpen their skills and become more adept at Marketing from all angles and Use the knowledge from our school to climb the Corporate ladder and reach new heights.
- Digital + traditional.
- Case Studies and Templates
- Practice and revise.
If you're a business owner...
Use all our ideas, tactics and strategies of digital courses to expand your business and boost your revenue. Also, Learn Marketing from scratch with our Masters in Marketing.
- Digital + traditional.
- Offline and online classes.
- Practice and revise.
Why learn with Marketing Certificate?
We combine classroom teaching with real world examples. All our experience in Digital Marketing has been poured into our courses, making you better students, professionals or businessmen and women .
Certification
Multiple Certifications are available based on the courses that you complete. Flagship certificates would be Masters in Marketing and Masters in Digital Marketing.
Learn Anywhere, Anytime
Our Backend runs on teachable infrastructure and you can learn anywhere and anytime as long as you have internet.
Experienced Tutors
Your tutors have more than a decade of experience teaching in Marketing colleges or Building Marketing websites.
Lifetime Access
All your purchases will give you Lifetime Access to the courses. Including any courses we launch at future dates.
Quiz's and Assessment
We not only provide learning material but will also quiz and assess your knowledge from time to time which is the best measure of your progress.
Unlimited Support
Every lesson has Question and Answer sessions and anytime you are stuck, just ask a question and we will answer
Certified Training
Certification on Course Completion
All our courses include Certification and the below Certificate of Achievement will be awarded on completion of the course
Students Enrolled
500+
Certificates Issued
50+
Exams Conducted
50+
Get Instant Access
We not only give you well researched videos, we help you improve in every way possible!
With Detailed videos and years of research, these courses make you a better marketer, irrespective of the field of work you are in. And if stuck, we are there for you with our Q&A and Forum support.
FAQs
Have a question?
Of Course. Currently in the trial phase we have more than 180 power packed sample videos for you to start with. Even in the advanced stage, we will always have video samples for users to view so that they know what they are investing money in.
No. As we have limited pricing plans which are giving you lifetime access, you will not be able to change or upgrade your plan later on. This is why we recommend you go with the Bundled plan which is a really high value offering.
No, there are no hidden fees. Whatever you see in the Pricing table is the final fee that you will be charged. Pricing is subject to change as more courses are launched.
Yes, we will be giving a 15 day Refund policy. No questions asked. You can cancel anytime in 15 days from purchase. However, after the 15 days there cannot be any refund as the window is closed from payment gateways.
The Number of videos available in free plan are limited. This does not mean that they are low quality videos or not the videos included in our final courses. The videos are the same quality and same depth of our courses. However, limited number of videos will be available to you.
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