International Marketing
International Marketing
In-Depth Insights into International Marketing with Strategies and Models
Delve into International Marketing Course to understand how companies can grow by going abroad or expanding into other countries by understanding the orientations of International Marketing, Challenges of International Marketing, Concept, and Barriers of global trade. The course will educate you on Cross-Country and Cross-Industry Innovation and Trading by unraveling International Economic Environment and Integration. Also delve into the international marketing mix by mastering concepts of International Pricing Strategies, International Pricing Issues, and International Pricing Issues.
- Flexible learning
- Lifetime updates and access
- Real case studies & examples
- How globalization of companies interrelate producers, customers, suppliers, and other stakeholders in the international marketing process
- Understand the scope of International Marketing for your business by delving into International Marketing vs. Domestic Marketing and Principles of International Marketing
- Learn how to decide whether to go abroad by analyzing customer value and the value equation along with competitive or differential advantage, and Benefits of international marketing.
- Learn how to enter into the foreign market by understanding the concept of International Trade & Barriers to Trade and Trading Blocs - SAARC, EU, ASEAN, NAFTA
- Master the international marketing environment by learning concepts and strategies associated with World Bank & IFC & IMF, International Political Environment
- Delve into cultural environment related to international marketing that discusses Elements of Culture (Language, Religion, Values and Attitude, Manners and Customs, Aesthetics and Education)
- Learn about different international marketing mixes like Product Standardization, Adaptation Argument,
- International Product Life Cycle, Role of Packaging and Labelling in International Markets Learn how to master international Pricing Strategies by understanding Skimming Pricing, Penetration Pricing, Predatory Pricing
- Know about international pricing issues such as Gray Market, CounterTrade, Dumping, Transfer Pricing
Course Curriculum
Introduction to International Marketing & Trade
- International Marketing - Meaning & Features
- Benefits of International Marketing, Challenges of International Marketing
- Different Orientations of International Marketing : EPRG Framework
- Deciding Whether to Go Abroad
- Deciding How to Enter the Market
- Deciding on the Marketing Program [Marketing Mix]
- Concept of International Trade & Barriers to Trade
- Tariff Barriers & Non Tariff Barriers
- Trading blocs - Introduction & Advantages
- Trading Blocs - SAARC, EU, ASEAN, NAFTA
- Special Trading Bloc - OPEC
International Marketing Environment
- International Economic Environment
- International Economic Integration
- World Bank & IFC & IMF
- International Political Environment - Risks and Strategies
- International Legal Systems (Common Law, Civil Law, Theocratic Law)
- Cultural Environment : Concept , Elements of Culture (Language, Religion, Values and Attitude , Manners and Customs, Aesthetics and Education)
- HOFSTEDE’s Six Dimension of Culture
International Marketing Mix
- Product Standardization v/s Adaptation Argument,
- International Product Life Cycle
- Role of Packaging and Labelling in International Markets
- International Pricing Strategies : Skimming Pricing, Penetration Pricing , Predatory Pricing
- International Pricing Issues : Gray Market , Counter Trade, Dumping, Transfer Pricing
- International Distribution Channels - Introduction & Types
- Standardization V/S Adaptation of International Promotional Strategies
- Level
- Beginner
- Language
- English
- Duration
- 2 hours 30 mins
- Tutorials
- 109
- Schedule
- Flexible
Requirements
- Working computer or laptop
- Modern internet browser
- Internet access
Skills covered
- International Marketing
- Role of Environment in IM
- International PLC
Course description
Enroll in the updated, comprehensive, and best-selling International Marketing Course to learn and master how to market internationally by understanding International Marketing Environment, International Trade Environment, International Market Entry Strategies, International Marketing Research, and International Product Policy and Planning.
With 2 hours 30 minutes of in-depth video tutorial that includes 6-minute videos on 25 International Marketing, this course covers all the concepts, theories, and practical lessons associated with International Distribution and Logistics Planning, International Promotional Strategies, Foreign Markets, and Export Marketing Process, and Foreign Trade Policy.
Enrolling in this course will help you learn and master the concepts and implementations associated with Principles of International Marketing, Benefits of international marketing, Political Environment, legal and Regulatory Environment, Economic Environment, Socio-cultural Environment, Technological Environment and Challenges associated with International Marketing.
International Marketing revolves around a trade environment, market entry strategies, and market research. This course covers all the concepts associated with these functionalities such as-
- Classical trade theories & Modern trade theories
- Trade barriers and Implications of Tariffs
- Types of Agreements and General Agreement on Tariffs and Trade (GATT)
- Functions and Objectives of WTO and The implication of WTO on International MarketingÂ
- Different Entry Modes and Market Entry Strategies including Joint Ventures, Direct Investment, Strategic Alliances, Manufacturing or Franchising
- Approach to Marketing Research along with the Scope of International Marketing Research and International Marketing Research Process and market surveys
International Marketing Course also takes you deep into the world Price and Non-Price Factors, International Pricing Strategies, CounterTrade, Dumping, and Price Distortion associated with International Distribution and Logistics Planning. You will go through some of the best Communications Process, Status of Promotion, principles of communication, Promotion Appeals, Personal Selling, Media Selection, Public Relations, and Publicity, advertising, Sales Promotion, e-marketing strategies important for international marketing.
At the end of the International Marketing Course, you will learn-
- How to do global marketing for successful globalization of business
- How to use Resources, decision making processes, the organization in international marketing
- Strategy and decision-making processes of global marketingÂ
- Knowledge of political, legal, and economic environment for international marketing
- Financial activities, information, exchange rates, promotion associated with international trade
- Tariffs, customs, duties, non-tariff barriers involved in international marketing
- How to do Market selection and choose market entry alternatives for international marketing
- How to choose foreign markets by using election criteria and analyzing market potential
- Functional, divisional, international, product, geographic, and matrix structures
The International Marketing course is in-depth, fully-interactive, and it incorporates actionable video lessons that will empower you to understand how to run effective and result-driven marketing campaigns internationally.
So, understand how to make a powerful global marketing strategy to optimize the international presence of your brand, business, product, or service by enrolling in this International Marketing Course.
You’ll Also Get:
- Lifetime Access to course updates
- Fast & Friendly Support in the Q&A section
- Certificate of CompletionÂ
Don’t Miss Out!
The International Marketing course comes exclusively with a 30-days no-questions-asked refund guarantee – so there’s no risk to get enrolled right away!
Go ahead and click the “Buy Now” button to start making strategies for your international marketing campaigns today!
Tools covered
- Ahrefs SEO Tool
- Majestic Link Explorer
- SEMrush Marketing Toolkit
- Mangools Suite
LIfetime Access
Early Bird Pricing
Make the Best of our Early Bird Pricing where we give you access to all launched courses and all future courses (Including marketing and Digital Marketing) for one simple, transparent pricing.
If any problems in signing up, please Contact us.
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Free Access to Limited videos
Per user.
Free Access to 150 videos which are from our Youtube Channel, giving you an insight on the type of videos we make.
- Free Marketing Course
- Free Access to Preview of other courses
- Updates on Course and Lesson Additions
- Q/A with ever video
- Filled with Case studies and Examples
- Lifetime Access
$79
$18
Full Bundle (Marketing + Digital Marketing + Future Courses)
Per user.
Detailed Tutorials, Filled with Case Studies, Real life Examples, Q/A with every video, Lifetime access and Forum access
- Masters in Marketing Management
- Branding *
- Advertising *
- Strategy*
- Sales Management *
- Services Marketing *
- Customer Relationship Management *
- International Marketing *
- Retail Management *
- Media Planning *
- Consumer Behavior *
- WordPress
- Search Engine Optimization *
- All Future Courses *
* Course is Planned and launching Soon
Private Community
Premium Membership included for Full Bundle Students
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The Community is only accessible to the Full bundle Subscribers.
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Working on a Project or stuck in places? The forum can help.
Like-Minded People
Marketing Veterans and Upcoming marketers all in one place
Who is it for
Which course is right for you?
Whichever Phase of Life you are in, our courses will help you propel forward and boost your marketing capabilities
If you're a student...
Students will become Marketing Champions & benefit most as our courses will help you in exams, increase your confidence and help you in college placements.
- Digital + traditional.
- Case Studies and Examples
- Practice and revise.
If you're a professional...
Professionals can sharpen their skills and become more adept at Marketing from all angles and Use the knowledge from our school to climb the Corporate ladder and reach new heights.
- Digital + traditional.
- Case Studies and Templates
- Practice and revise.
If you're a business owner...
Use all our ideas, tactics and strategies of digital courses to expand your business and boost your revenue. Also, Learn Marketing from scratch with our Masters in Marketing.
- Digital + traditional.
- Offline and online classes.
- Practice and revise.
Why learn with Marketing Certificate?
We combine classroom teaching with real world examples. All our experience in Digital Marketing has been poured into our courses, making you better students, professionals or businessmen and women .
Certification
Multiple Certifications are available based on the courses that you complete. Flagship certificates would be Masters in Marketing and Masters in Digital Marketing.
Learn Anywhere, Anytime
Our Backend runs on teachable infrastructure and you can learn anywhere and anytime as long as you have internet.
Experienced Tutors
Your tutors have more than a decade of experience teaching in Marketing colleges or Building Marketing websites.
Lifetime Access
All your purchases will give you Lifetime Access to the courses. Including any courses we launch at future dates.
Quiz's and Assessment
We not only provide learning material but will also quiz and assess your knowledge from time to time which is the best measure of your progress.
Unlimited Support
Every lesson has Question and Answer sessions and anytime you are stuck, just ask a question and we will answer
Certified Training
Certification on Course Completion
All our courses include Certification and the below Certificate of Achievement will be awarded on completion of the course
Students Enrolled
500+
Certificates Issued
50+
Exams Conducted
50+
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We not only give you well researched videos, we help you improve in every way possible!
With Detailed videos and years of research, these courses make you a better marketer, irrespective of the field of work you are in. And if stuck, we are there for you with our Q&A and Forum support.
FAQs
Have a question?
Of Course. Currently in the trial phase we have more than 180 power packed sample videos for you to start with. Even in the advanced stage, we will always have video samples for users to view so that they know what they are investing money in.Â
No. As we have limited pricing plans which are giving you lifetime access, you will not be able to change or upgrade your plan later on. This is why we recommend you go with the Bundled plan which is a really high value offering.Â
No, there are no hidden fees. Whatever you see in the Pricing table is the final fee that you will be charged. Pricing is subject to change as more courses are launched.Â
Yes, we will be giving a 15 day Refund policy. No questions asked. You can cancel anytime in 15 days from purchase. However, after the 15 days there cannot be any refund as the window is closed from payment gateways.
The Number of videos available in free plan are limited. This does not mean that they are low quality videos or not the videos included in our final courses. The videos are the same quality and same depth of our courses. However, limited number of videos will be available to you.Â
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