Consumer Behaviour

Opt for this bestselling, updated, and complete Consumer Behavior Course on the web to learn and master about different stages a consumer goes through before making the purchase of that product or service for his or her end-use.

With 2 hours 30 minutes of beginner to pro-level video lessons on Consumer Behavior, Buying Tendencies and Decision Making Steps, this Consumer Behavior course will enable you to learn and master everything about the behavioral inclinations of your target customers. 

Enrolling in this consumer behavior course will help you learn about the origins of consumer psychology, and hence you will be able to examine how consumer behaviors are influenced by a wide range of factors.

• The course represents the behavioral context in which consumers make their decisions while- Searching for products and services
• Purchasing products and services
• Using products and services 
• Evaluating products and services
• Disposing of products and services 

Consumer behavior course looks into the ways a target consumer will decide and how they makes decisions for spending money or time or energy on their selected item for consumption. With the help of these insights, you will be able to develop a new product along with the right positioning and promotional strategies. 

Consumer Behavior is a branch that works around the various stages a consumer goes through before buying a product or service. The course of consumer behavior explains everything about why, why not, when and how a consumer moves towards its purchase decisions. 

You will learn consumer personality by going through-

• Concept
• Nature of personality
• Freudian
• non – Freudian
• Trait theories

The course will help you understand everything about the main catalyst that triggers the buying decision of anyone- which is the need for a particular product/service. You will go through consumer decision-making models-

• Howard Sheth Model
• Engel Blackwell
• Miniard Model
• Nicosia Models

The video tutorial will introduce behavioral as well as conceptual perspectives of consumers to the participant working in-

• Retailing
• Advertising
• Brand management
• Sales management
• Marketing research 
• Marketing strategy
• Digital marketing 

Rich with actionable lectures and practical lessons, Consumer Behavior course shall provide insights into the theoretical aspects as well as the practical applications of your target consumers. 

By the course end, participants will master-

• Theoretical as well as practical aspects  of consumer behavior, nature and classification
• Concepts behind the forces that drive change in consumer decision making
• How to apply consumer behavior principles to strategic marketing
• The research methodologies involved in data collection & analysis for quantitative & qualitative consumer research
• Nature of consumer attitudes & understand change and their role in comprehending marketing communication
• Group Dynamics & Consumer Reference Groups, Social Class & Consumer Behavior
• E-Buying behavior The E-buyer vis-a-vis the Brick and Mortar buyer

The Consumer Behavior course comprises 25 videos of 6-minute video lectures that incorporate A-to-Z of behavioral preferences of consumers. 

So, understand how your consumers would behave to optimize the effectiveness of the marketing and advertising campaign of a brand or business by enrolling in this Consumer Behavior course.

You’ll Also Get:

• Lifetime Access to course updates
• Fast & Friendly Support in the Q&A section
• Certificate of Completion 

Don’t Miss Out!

The Consumer Behavior course comes exclusively with a 30-days no-questions-asked refund guarantee – so there’s no risk to get enrolled right away!

Go ahead and click the “Buy Now” button to start understanding your consumer behavior now!