Marketing Management
Marketing Management Course
Marketing Masterclass with In-Depth Marketing Tutorials
In this Marketing Masterclass, you will learn everything to make and manage a comprehensive marketing plan formulated specifically for accomplishing the marketing objectives of the business. The course will guide you on how marketing empowers businesses to create value for customers by using all elements of the marketing mix- product policy, channels of distribution, communication, and pricing. The marketing management course revolves around the understanding of core marketing concepts, Ps & As of Marketing, Value Chain, Strategic Planning, Business Unit Strategic Planning Process, Market Research, Segmentation, CRM, Optimized Customer Lifetime Value, Market Segmentation/Targeting/Positioning, Branding, Market Competition, Service Marketing, etc.
- Flexible learning
- Lifetime updates and access
- Real case studies & examples
- Delve into the Scope of Marketing by understanding core marketing concepts along with company orientation toward the marketplace
- How to use 4 Ps of Marketing, 7 Ps of Service Marketing and 4 As of Marketing
- Understand the role of the value chain, strategy-making, and 7 steps of business unit Strategic Planning Process
- Learn how to adeptly use market research, Marketing Information System, Marketing Intelligence
- Know what Positioning Strategies, Brand Narratives, and Storytelling are. Also, learn how to do positioning and branding for a small business
- Learn Key Branding Concepts and get introduced to everything about branding, brand elements and brand equity
- Understand the role of Customer-Value Hierarchy, and other product concepts.
- Go through key marketing processes- Consumer Adoption Process, Packaging, Labeling, Warranties, and Guarantees
- Learn how to do pricing in marketing management
- Learn how to do pricing and understand Service marketing management
- How to do effective promotion in marketing management via Marketing Communications Mix and IMC
- Learn how to set Advertising Objectives and measure Advertising Effectiveness. Master the key skills of effective Sales Promotion and Public Relations
Course Curriculum
Marketing Management - Basics & Evolution
- The Scope of Marketing
- Core Marketing Concepts
- Company Orientation toward the Marketplace
- 4 Ps of Marketing
- 7 Ps of Service Marketing
- 4 As of Marketing
Value Chain
- Marketing and Customer Value
Strategy
- The Central Role of Strategic Planning
- Business Unit Strategic Planning Process [7 Steps]
- Marketing Plan - Contents
Market Research
- Marketing Information System - Introduction & Components
- Internal Records
- Marketing Intelligence
- Analyzing the Macro environment
- Forecasting and Demand Measurement
- Estimating Demand [Methods]
- Marketing Research - Introduction
- The Marketing Research Process
Customer [Satisfaction, Retention, Loyalty, Relationship]
- Building Customer Value, Satisfaction, and Loyalty
- Customer Satisfaction - Introduction & Monitoring Satisfaction
- Attracting and Retaining Customers
- Building Loyalty
- Customer Relationship Management
- Maximizing Customer Lifetime Value
Segmentation | Targeting | Positioning
- Market Segmentation - Introduction & Bases
- Market Targeting
- Positioning & Points-of-difference (PODs) vs Points-of-parity (POPs)
- Positioning Strategies
- Brand Narratives and Storytelling
- Positioning and Branding for A Small Business
Branding - Overview
- Brand - Introduction
- Brand Elements
- Leveraging “Secondary” Brand Associations
- Brand Equity - Introduction & Sources
- Managing Brand Equity
- Brand Value Chain
- Devising a Branding Strategy
- Brand Mantras
- Emotional Branding
- Brand Communities
Competition
- Strategy
- Competitive Strategies for Market Leaders
- Other Competitive Strategies
Product
- Product Levels: The Customer-Value Hierarchy
- Product Classifications
- Product Design
- Product Mix
- Product Life-Cycle
- New Product Options
- Product Failure
- New Product Development - Crowd Sourcing
- New Product Development Decision Process
- Consumer Adoption Process
- Packaging, Labeling, Warranties, and Guarantees
Services
- Service Marketing - Goods vs. Services
- Service Marketing Triangle
- Service Quality Gap Model
- Serqual Model
- Incorporating Self-Service Technologies (SSTS)
- The New Services Realities
Price
- Pricing Introduction
- Approaches to Pricing
- Pricing Strategies
- Discounts
- Differentiated Pricing
- Barter World
- Sharing & Renting Model
- Consumer Psychology and Pricing
Place
- Marketing Channel
- Multi Channel Marketing
- Push and Pull Marketing
- Channel Design Decisions
- Channel Management Decisions
- Channel Integration and Systems
- E-Commerce Channel
- M-Commerce Channel
- Retailing
- Retail Formats
- Private Labels
- Wholesaling - Introduction & Trends
- Market Logistics
Promotion
- Marketing Communications Mix - IMC
- Eight Major Modes of Communication - Characteristics
- Communications Process - Model [Diagram]
- Response Hierarchy Models
- 8 Steps in Developing Effective Communications
- Advertising
- Advertising Tools - TV | Print | Outdoor
- Setting the Advertising Objectives
- Evaluating Advertising Effectiveness
- Sales Promotion
- Sales Promotion - Tools
- Events and Experiences
- Public Relations
- Online Marketing
- Social Media
- Word of Mouth
- Mobile Marketing
- Direct Marketing
- Customer Databases and Database Marketing
- Personal Selling - Sales Force
- Designing a Sales Force
- Managing the Sales Force
- Major Steps in Effective Selling - 6 Steps
In-Trend Topics
- Socially Responsible Marketing
- Cause Marketing
- Marketing Metrics
- Marketing Audit
- Ambush Marketing
- Meme Marketing
- Guerilla Marketing
- 5Ps of Sports Marketing Mix
- The New Marketing Realities
- Changing Marketplace
- Luxury Branding
- Airport Retailing
- Franchising
- Green Retailing
- Drone Technology - Logistics
- Automated Guide Vehicles - Logistics
- Level
- Beginner
- Language
- English
- Duration
- 10+ Hours
- Tutorials
- 120
- Schedule
- Flexible
Requirements
- Working computer or laptop
- Modern internet browser
- Internet access
Skills covered
- Marketing Management
- Market Research
- Product Management
- Pricing Products
- Promotional Skills
Course description
Join the most comprehensive, updated, and bestselling Marketing Management course online to learn and master how to manage marketing campaigns of a business to accomplish business goals effectively and appreciate sustainable as well as profitable market presence.
With 12 hours of thorough video tutorial that includes 6-minute videos on 120 Marketing Management Topics to cover all the concepts, theories, and practical lessons, you will learn how to manage marketing campaigns from the ground up and reach a pro-level of expert marketers.
This Marketing Management course covers different concepts of marketing strategies, techniques, and practices that change with the demands and needs of the consumers and market trends. The course offers a specialization within a management programme and it helps participants in learning about the marketing process associated with planning, strategizing, pricing, and channelizing the promotions and ads for the goods and services to the target market.
The course focuses on different Marketing Management activities such as-
- Promotional techniques
- Cost-cutting mechanisms
- Customer creation
- Customer retention
- Push and Pull Marketing
- Channel Management Decisions
- Channel Integration and Systems
- E-Commerce Channel
- M-Commerce Channel
- Retailing
- Retail Formats
- Private Labels
- Wholesaling – Introduction & Trends
- Market Logistics
- Pricing Strategies
- Discounts
- Consumer Psychology and Pricing
- Service Marketing – Goods vs. Services
- Product Management
- Competition Management
- Branding Management
- Customer Management
- Value Chain Management
- Careful analysis of market situations, etc.
The Marketing Management Course is designed with an objective to educate participants to make careers as-
- Brand Manager
- Marketing Manager
- Market Research Analyst
- Working and establishing an emerging startup
- Sales Manager
- Marketing Communication Manager
- Public Relations (PR) Manager
For empowering course participants in all the marketing strategies, concepts, and their implementation, the course includes the most comprehensive range of promotional strategies associated with advertising and marketing such as-
- Sales Promotion
- Sales Promotion – Tools
- Events and Experiences
- Public Relations
- Online Marketing
- Social Media
- Word of Mouth
- Mobile Marketing
- Direct Marketing
- Customer Databases and Database Marketing
- Personal Selling – Sales Force
- Ambush Marketing
- Meme Marketing
- Guerilla Marketing
- Luxury Branding
- Airport Retailing
- Franchising
- Green Retailing
After completing this Marketing Management Course, you can get job offers from different employment sectors like-
- Banking
- FMCG
- Hospitality
- Educational Institutions
- Retailing
- IT Sector
- Market Research
- Consultancy Services
- Advertising
- Media
- Tourism
- Advertising
At the end of this Marketing Management Course, you will learn-
- Basic Fundamentals of Management & Marketing Strategies
- Role of Organizational Behavior in Marketing Management
- How to use Marketing Laws, Marketing Management Principles & Service Marketing
- Role of Accounting, Business Marketing and Information Technology for Managers
- What is Strategic Brand Management in marketing management
- Statistical Methods used in marketing management along with advance IT Tools or Information System and Applications
- Knowledge of Retail Marketing, Major Research, Business Communication, Human Resource Management, Direct, and Event Marketing
- How to do Financial Management, Rural Marketing, and E-Business
- How to do Marketing Decisions and understand what are Quantitative Techniques
- How to do Marketing Research and Marketing Audit
- Learn about Emerging Marketing Concepts, Personality Development, Retail Buying Techniques, Advertising, Sales Promotion, Strategic Product Management, and Distribution Management
- How to do International Marketing, channelize Public Relations and make Marketing Strategies
- What are Marketing Laws and how to channelize Supply Chain Management and CRM
- Learn Business Marketing, Digital Marketing, Strategic Brand Management, and Corporate Communication
The Marketing Management course is in-depth, fully-interactive, and incorporates actionable video lessons that will alleviate your task of implementing all the marketing concepts and theories.
So, understand how to do marketing management effectively to accomplish marketing, branding as well as business goals by enrolling in this Marketing Management Course.
You’ll Also Get:
- Lifetime Access to course updates
- Fast & Friendly Support in the Q&A section
- Certificate of Completion
Don’t Miss Out!
The Marketing Management course comes exclusively with a 30-days no-questions-asked refund guarantee – so there’s no risk to get enrolled right away!
Go ahead and click the “Buy Now” button to start managing your marketing campaigns today!
Tools covered
- Ahrefs SEO Tool
- Majestic Link Explorer
- SEMrush Marketing Toolkit
- Mangools Suite
LIfetime Access
What We Offer - Course Modules
Each course is designed to be completed quickly and applied immediately. Below are core modules we recommend for learners; every module can be taken independently or stacked toward certification.
If any problems in signing up, please Contact us.$0
Free Access to Limited videos
Per user.
Free Access to 150 videos which are from our Youtube Channel, giving you an insight on the type of videos we make.
- Digital Strategy & Leadership
- AI in Marketing
- SEO Course
- Social Media Course
- PPC & Paid Media
- Content Marketing
- Analytics & Data
$79
$18
Full Bundle (Marketing + Digital Marketing + Future Courses)
Per user.
Detailed Tutorials, Filled with Case Studies, Real life Examples, Q/A with every video, Lifetime access and Forum access
- Masters in Marketing Management
- Branding *
- Advertising *
- Strategy *
- Sales Management *
- Services Marketing *
- Customer Relationship Management *
- International Marketing *
- Retail Management *
- Media Planning *
- Consumer Behavior *
- WordPress
- Search Engine Optimization *
- All Future Courses *
* Courses are Planned and Launching Soon
Private Community
Premium Membership included for Full Bundle Students
Closed Community
The Community is only accessible to the Full bundle Subscribers.
Growth Focused
Working on a Project or stuck in places? The forum can help.
Like-Minded People
Marketing Veterans and Upcoming marketers all in one place
Who is it for
Which course is right for you?
Whichever Phase of Life you are in, our courses will help you propel forward and boost your marketing capabilities
If you're a student...
Students will become Marketing Champions & benefit most as our courses will help you in exams, increase your confidence and help you in college placements.
- Digital + traditional.
- Case Studies and Examples
- Practice and revise.
If you're a professional...
Professionals can sharpen their skills and become more adept at Marketing from all angles and Use the knowledge from our school to climb the Corporate ladder and reach new heights.
- Digital + traditional.
- Case Studies and Templates
- Practice and revise.
If you're a business owner...
Use all our ideas, tactics and strategies of digital courses to expand your business and boost your revenue. Also, Learn Marketing from scratch with our Masters in Marketing.
- Digital + traditional.
- Offline and online classes.
- Practice and revise.
Why learn with Marketing Certificate?
We combine classroom teaching with real world examples. All our experience in Digital Marketing has been poured into our courses, making you better students, professionals or businessmen and women .
Certification
Multiple Certifications are available based on the courses that you complete. Flagship certificates would be Masters in Marketing and Masters in Digital Marketing.
Learn Anywhere, Anytime
Our Backend runs on teachable infrastructure and you can learn anywhere and anytime as long as you have internet.
Experienced Tutors
Your tutors have more than a decade of experience teaching in Marketing colleges or Building Marketing websites.
Lifetime Access
All your purchases will give you Lifetime Access to the courses. Including any courses we launch at future dates.
Quiz's and Assessment
We not only provide learning material but will also quiz and assess your knowledge from time to time which is the best measure of your progress.
Unlimited Support
Every lesson has Question and Answer sessions and anytime you are stuck, just ask a question and we will answer
Certified Training
Certification on Course Completion
All our courses include Certification and the below Certificate of Achievement will be awarded on completion of the course
Students Enrolled
500+
Certificates Issued
50+
Exams Conducted
50+
Get Instant Access
We not only give you well researched videos, we help you improve in every way possible!
With Detailed videos and years of research, these courses make you a better marketer, irrespective of the field of work you are in. And if stuck, we are there for you with our Q&A and Forum support.
FAQs
Have a question?
Of Course. Currently in the trial phase we have more than 180 power packed sample videos for you to start with. Even in the advanced stage, we will always have video samples for users to view so that they know what they are investing money in.
No. As we have limited pricing plans which are giving you lifetime access, you will not be able to change or upgrade your plan later on. This is why we recommend you go with the Bundled plan which is a really high value offering.
No, there are no hidden fees. Whatever you see in the Pricing table is the final fee that you will be charged. Pricing is subject to change as more courses are launched.
Yes, we will be giving a 15 day Refund policy. No questions asked. You can cancel anytime in 15 days from purchase. However, after the 15 days there cannot be any refund as the window is closed from payment gateways.
The Number of videos available in free plan are limited. This does not mean that they are low quality videos or not the videos included in our final courses. The videos are the same quality and same depth of our courses. However, limited number of videos will be available to you.
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