Services Marketing
Services Marketing
In-Depth Tutorials on Marketing of Services
This Services Marketing course will help you learn and master the concepts and theories of services marketing via actionable lectures and a practical point of view. You will get to know the needs and expectations of the customers, so you delight and satisfy them to prosper your business. You will learn services marketing from various perspectives that will empower you to establish a new service business or you can adeptly manage an existing service business model. It will unravel the Service System, Services Marketing Process, Market Segmenting, Services Marketing Research, Service Recovery, and Service Delivery via interactive video lessons.
- Flexible learning
- Lifetime updates and access
- Real case studies & examples
- How to do Services Marketing Management
- Understand what Service System is and what the characteristics of services are
- How to channelize Services Marketing Process along with Services Marketing Research, New Service Development and Explore Marketing Opportunities
- Learn how to segment the market and do targeting and positioning
- Dive deep into key Services Marketing Concept- The Service Product, Designing the Service, Service Quality, Developing Service Personnel and other concepts
- Learn how to do branding of services
- How to use different options for Service Delivery
- Delve into ethics in Service Marketing and trends in Service Marketing
Course Curriculum
Introduction of Services Marketing
- Services - Introduction
- Purchase Process for Services
- Marketing Challenges of Services
- Service Recovery
- Moment of Truth & Service Encounter
- Branding of Services
- Zone of Tolerance
- Options for Service Delivery
- Ethics in Service Marketing
Key Elements of Services Marketing Mix
- Service - Product
- Service - Price
- Service - Place
- Service - Promotion
- Service - People
- Service - Process
- Service - Physical Evidence
- Process-Service Mapping- Flowcharting
- Service Blueprint
Managing Productivity and Trends in Services
- Demand & Capacity Alignment - Managing Demand & Supply in Services
- Sensitivity to Customers’ Reluctance to Change
- Ethics in Service Marketing
- Yield Management
- Types of Customer Contacts in Services
- Service Productivity [Improving Service Productivity]
- Trends in Service Marketing - Tourism, Hospitality, Healthcare, Banking, Insurance, Education, IT and Entertainment Industry
- Level
- Beginner
- Language
- English
- Duration
- 2 hours 30 mins
- Tutorials
- 109
- Schedule
- Flexible
Requirements
- Working computer or laptop
- Modern internet browser
- Internet access
Skills covered
- Marketing of Services
- Productivity
- Yield Management
- Service Blueprint
Course description
Enroll in the best-selling, most comprehensive, and well-updated Services Marketing course online to learn and master all the core concepts of marketing services and their applications associated with different industries and businesses covering both customer and managerial perspectives.
With 2 hours 30 minutes of video-course that are divided into twenty-five 6-minute video classes, you will learn and master everything about the Services, Purchase Process for Services, Marketing Challenges of Services, Service Recovery, Moment of Truth & Service Encounter, Branding of Services, Zone of Tolerance, Options for Service Delivery, Ethics in Service Marketing along with the key elements of Services Marketing Mix and Productivity Management in Services.
Delve into Services Marketing by understanding what Services are, their Nature and characteristics, consumer behavior, service encounter along with strategic & tactical aspects of services marketing. It will help you understand everything about Service Product & Branding and take you deep into pricing challenges, Revenue Management, Pricing program, Promotion mix alongside Promotion & Advertising strategies.Â
The course will unravel all the key elements of the Services Marketing Mix associated with-
- Service – Product
- Service – Price
- Service – Place
- Service – Promotion
- Service – People
- Service – Process
- Service – Physical Evidence
- Process-Service Mapping- Flowcharting
- Service Blueprint
You will also learn how to manage productivity in Service by going through-
- Demand & Capacity Alignment – Managing Demand & Supply in Services
- Sensitivity to Customers’ Reluctance to Change
- Ethics in Service Marketing
- Yield Management
- Types of Customer Contacts in Services
- Service Productivity [Improving Service Productivity]
The Services Marketing Tutorial also unfolds different trends in numerous industries such as-
- Tourism
- Hospitality
- Healthcare
- Banking
- Insurance
- Education
- IT and Entertainment Industry
The 7 P’s of Services Marketing covered in this course are-
- ProductÂ
- Pricing
- Place
- Promotion
- People
- Process
- Physical Evidence
The worlds of Services Marketing are highly versatile. Consumers continue adding different services in their lifestyle to make it better and more fulfilling. In the process, different services gain prevalence such as healthcare, banking, hospitality, communication, airline, and connections. This Services Marketing course will guide you with all the practices important to optimize the presence of these services.Â
You will learn how new services should be launched regularly to optimize industries and associated economies. This Services Marketing course aims to equip participants to learn and master all the opportunities and challenges in channelizing and managing services marketing. It will help you understand the characteristics of a wide range of services and their implications on conceptualization, modeling, designing, channelization, and delivery.Â
It will also guide you on how to ensure coordinated organizational effort through marketing, operations, and human resources for ensuring superior service. You will find out different frameworks and models that you will be able to apply to different service contexts.
At the end of this Services Marketing Course, you will learn-
- Characteristics of a Service
- 7 P’s of Services Marketing and Moment of Truth in Services Marketing
- How to ensure Customers Expectations and Delight
- How to Maintain Service Quality
- What are the different Changing Face of Services Marketing
- Concepts associated with the leadership in Service Industry
- Analysis of Software Products vs. Software Services
- How to get ahead in the Service Industry
- Role of automation in the service industry
The Services Marketing course is fully interactive and guides you about every concept with 6-minute specific video lessons and actionable lectures that cover all the aspects, concepts, and theories related to the marketing of services.
So, learn how to do Services Marketing to meet and exceed the sales goals associated with different services of a business by using key elements of Services Marketing Mix and Productivity Management.
You’ll Also Get:
- Lifetime Access to course updates
- Fast & Friendly Support in the Q&A section
- Certificate of CompletionÂ
Don’t Miss Out!
The Services Marketing Course comes exclusively with a 30-days no-questions-asked refund guarantee – so there’s no risk to get enrolled right away!
Go ahead and click the “Buy Now” button to start managing and marketing your services today!
Tools covered
- Ahrefs SEO Tool
- Majestic Link Explorer
- SEMrush Marketing Toolkit
- Mangools Suite
LIfetime Access
What We Offer - Course Modules
Each course is designed to be completed quickly and applied immediately. Below are core modules we recommend for learners; every module can be taken independently or stacked toward certification.
If any problems in signing up, please Contact us.$0
Free Access to Limited videos
Per user.
Free Access to 150 videos which are from our Youtube Channel, giving you an insight on the type of videos we make.
- Digital Strategy & Leadership
- AI in Marketing
- SEO Course
- Social Media Course
- PPC & Paid Media
- Content Marketing
- Analytics & Data
$79
$18
Full Bundle (Marketing + Digital Marketing + Future Courses)
Per user.
Detailed Tutorials, Filled with Case Studies, Real life Examples, Q/A with every video, Lifetime access and Forum access
- Masters in Marketing Management
- Branding *
- Advertising *
- Strategy *
- Sales Management *
- Services Marketing *
- Customer Relationship Management *
- International Marketing *
- Retail Management *
- Media Planning *
- Consumer Behavior *
- WordPress
- Search Engine Optimization *
- All Future Courses *
*Â Courses are Planned and Launching Soon
Private Community
Premium Membership included for Full Bundle Students
Closed Community
The Community is only accessible to the Full bundle Subscribers.
Growth Focused
Working on a Project or stuck in places? The forum can help.
Like-Minded People
Marketing Veterans and Upcoming marketers all in one place
Who is it for
Which course is right for you?
Whichever Phase of Life you are in, our courses will help you propel forward and boost your marketing capabilities
If you're a student...
Students will become Marketing Champions & benefit most as our courses will help you in exams, increase your confidence and help you in college placements.
- Digital + traditional.
- Case Studies and Examples
- Practice and revise.
If you're a professional...
Professionals can sharpen their skills and become more adept at Marketing from all angles and Use the knowledge from our school to climb the Corporate ladder and reach new heights.
- Digital + traditional.
- Case Studies and Templates
- Practice and revise.
If you're a business owner...
Use all our ideas, tactics and strategies of digital courses to expand your business and boost your revenue. Also, Learn Marketing from scratch with our Masters in Marketing.
- Digital + traditional.
- Offline and online classes.
- Practice and revise.
Why learn with Marketing Certificate?
We combine classroom teaching with real world examples. All our experience in Digital Marketing has been poured into our courses, making you better students, professionals or businessmen and women .
Certification
Multiple Certifications are available based on the courses that you complete. Flagship certificates would be Masters in Marketing and Masters in Digital Marketing.
Learn Anywhere, Anytime
Our Backend runs on teachable infrastructure and you can learn anywhere and anytime as long as you have internet.
Experienced Tutors
Your tutors have more than a decade of experience teaching in Marketing colleges or Building Marketing websites.
Lifetime Access
All your purchases will give you Lifetime Access to the courses. Including any courses we launch at future dates.
Quiz's and Assessment
We not only provide learning material but will also quiz and assess your knowledge from time to time which is the best measure of your progress.
Unlimited Support
Every lesson has Question and Answer sessions and anytime you are stuck, just ask a question and we will answer
Certified Training
Certification on Course Completion
All our courses include Certification and the below Certificate of Achievement will be awarded on completion of the course
Students Enrolled
500+
Certificates Issued
50+
Exams Conducted
50+
Get Instant Access
We not only give you well researched videos, we help you improve in every way possible!
With Detailed videos and years of research, these courses make you a better marketer, irrespective of the field of work you are in. And if stuck, we are there for you with our Q&A and Forum support.
FAQs
Have a question?
Of Course. Currently in the trial phase we have more than 180 power packed sample videos for you to start with. Even in the advanced stage, we will always have video samples for users to view so that they know what they are investing money in.Â
No. As we have limited pricing plans which are giving you lifetime access, you will not be able to change or upgrade your plan later on. This is why we recommend you go with the Bundled plan which is a really high value offering.Â
No, there are no hidden fees. Whatever you see in the Pricing table is the final fee that you will be charged. Pricing is subject to change as more courses are launched.Â
Yes, we will be giving a 15 day Refund policy. No questions asked. You can cancel anytime in 15 days from purchase. However, after the 15 days there cannot be any refund as the window is closed from payment gateways.
The Number of videos available in free plan are limited. This does not mean that they are low quality videos or not the videos included in our final courses. The videos are the same quality and same depth of our courses. However, limited number of videos will be available to you.Â
Popular Courses
Related Marketing Courses
All The Courses in the Masters in Marketing Bundle are listed Below. You can view each course individually and their Detailed curriculum.
SEO
Lorem ipsum dolor amet, ectetur adipiscing elit, sed do eiusmod hbsdb tempor.
ISO 9001:2015 Certification – Marketing certificate is an ISO Certified Company
Marketing Certificate is an ISO 9001:2015 Certified company. The certificate has been received by Mr.
Free Marketing Videos
Marketing Management 150 Free Marketing Videos from our Youtube Channel Our Users will be naturally
Services Marketing
Services Marketing In-Depth Tutorials on Marketing of Services This Services Marketing course will help you
Marketing Strategy Course
Strategy In-Depth Strategic Marketing Management course with focus on Various Models of Strategy and Decision
Media Planning
Media Planning In-Depth Course on Media Planning and Buying including managing Media Budget and planning
Retail Management Course
Retail Management In-Depth Retailing Course with Focus on Merchandise and Store Management This retail management
Sales Management Course
Sales Management In-Depth Tutorials on Sales Management and Personal Selling This Sales Management Tutorial will
Marketing Management Course
Marketing Management Marketing Masterclass with In-Depth Marketing Tutorials In this Marketing Masterclass, you will learn
International Marketing
International Marketing In-Depth Insights into International Marketing with Strategies and Models Delve into International Marketing
Consumer Behaviour
Consumer Behaviour In-Depth Course on Consumer Behavior with Models & Influencing Factors In this Consumer